As someone who works in the web marketing business, I have a strange relationship with advertising. First, I want it for free. Second, I don’t like doing it. Third, I know if I don’t do it, nothing happens. So, it’s a love/hate relationship. When I started my web design business in 2003, I did my …
Read moreWhy I have a “love/hate” relationship with advertising
I’ve recently spoken with several business owners who feel ripped off by social media marketing agencies. They’ve been promised the earth but have seen little (if anything) in terms of sales as result of the money they’ve invested. It’s one thing to get “likes” and “engagement” on Facebook, Twitter, Instagram etc. But what we really …
By Rob Drummond This is part two in a two-part article. We were talking in part one of this article about how no one individual can be a true expert in the entire AdWords system. I left you with the thought that you need to go into any AdWords engagement with your eyes open and …
By Rob Drummond This is part one in a two-part article It’s easy to forget how much AdWords has changed in the last two or three years. The interface looks similar to the interface we have today, but the machinery under the hood is completely different. In 2011 we had the search network, and the …
A few days ago, Google announced the most radical change to AdWords in the last 10 years. They have removed the ads from the right side of the search results. Now, there are just 4 ads at the top of the page and 3 or 4 more at the bottom (below the organic search results). …
Read moreAn important message if you advertise with Google AdWords
