Google AdWords is like a casino for most small business owners. They put money in the front end and hope to strike it lucky. But sadly, most don’t. Inside information from Google shows almost 90% of Google AdWords accounts operate at a loss. In other words, most advertisers pay more to Google for clicks than …
Read moreA Google AdWords secret for the frugal-minded marketer
It’s tempting when you have a website that’s a few years old, to want to give it a “fresh, modern look”. But over the years I’ve seen many examples of website re-designs that have flopped. They’ve had a serious negative effect on the business, particularly those that rely on their websites to generate the bulk …
Read moreWhy you should think twice before having your website re-designed
Most businesses, when they think of Google AdWords, think of the search network. This is where someone searches on Google for the product or service you are selling and your ad shows up. A nice, simple concept that everyone can grasp. But AdWords also has a Display Network, which for some businesses can be more …
Read moreWhich is better for YOUR business – Google search or Google display?
I’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. As an AdWords novice back then, I devoured the book …
I’m probably going to upset a few AdWords agencies with this post, but I feel many of them are ripping off their clients by charging a percentage of ad spend to manage an AdWords campaign. This type of pricing structure has nothing to do with the level of work the agency actually does for the …
Read moreGoogle AdWords management – are agencies ripping off their clients?
