Click Media

Why you should think twice before having your website re-designed

It’s tempting when you have a website that’s a few years old, to want to give it a “fresh, modern look”. But over the years I’ve seen many examples of website re-designs that have flopped. They’ve had a serious negative effect on the business, particularly those that rely on their websites to generate the bulk …

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Which is better for YOUR business – Google search or Google display?

Most businesses, when they think of Google AdWords, think of the search network. This is where someone searches on Google for the product or service you are selling and your ad shows up. A nice, simple concept that everyone can grasp. But AdWords also has a Display Network, which for some businesses can be more …

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Are you running Google AdWords? How’s it going?

I’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. As an AdWords novice back then, I devoured the book …

Read moreAre you running Google AdWords? How’s it going?

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