Click Media

Why you shouldn’t try to rank number one on Google

I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like “renting” space on Google, while SEO was like “buying” a property. On that basis, he’d pretty much been persuaded …

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Why most businesses regret hiring their first Google Ads agency

Each month, I get several enquiries from business owners looking for an expert to manage their Google Ads account. Most of these businesses have previously worked with another web marketing agency – or they’re still working with another agency – but they’re not happy with the results. The disillusionment with Google Ads consultants is huge. …

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Never put a German Shepherd in charge of the ham sandwiches

If you run any kind of Google Advertising, you might have had an email or phone call from a friendly Google Ads rep. If you haven’t yet, you probably will soon. Google are becoming very proactive in trying to “help” their advertisers to improve their Google Ads campaigns. At first, you might feel flattered by …

Read moreNever put a German Shepherd in charge of the ham sandwiches

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