Chris Mole I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like “renting” space on Google, while SEO was like “buying” a property. On that basis, he’d pretty much been persuaded …
Each month, I get several enquiries from business owners looking for an expert to manage their Google Ads account. Most of these businesses have previously worked with another web marketing agency – or they’re still working with another agency – but they’re not happy with the results. The disillusionment with Google Ads consultants is huge. …
At this time of year, most of us are thinking and planning about how to grow our business. He are my thoughts, based on 15+ years experience specifically in online marketing. Many small business owners are dreamers. Nothing wrong with dreaming per se. But you need to face reality as well. Too many small business …
Mastering Google Ads is a rapidly moving target. There’s more and more Artificial Intelligence (AI) which is supposed to make life easier for advertisers but in fact seems geared towards making Google more money – unless you know the pitfalls. If you use Google’s default settings, you can be in for a nasty shock when …
If you run any kind of Google Advertising, you might have had an email or phone call from a friendly Google Ads rep. If you haven’t yet, you probably will soon. Google are becoming very proactive in trying to “help” their advertisers to improve their Google Ads campaigns. At first, you might feel flattered by …
